00000000000000000000000000000000000000000000000000 Institute of Economics Bitforest

Goal

We were given a task to make a re-branding of the Institute of Economics in Petrozavodsk. The difficulty of creating a brand was in the fact that it was hard to choose a specific sign that would accurately reflect the organization's activities. Also, it was necessary to comply with modern style and at the same time, the severity of corporate identity.

Solution

For creating a logo we've made an association card. An abstract symbol was taken as the basis, which initially invested the image of stairs and arrows -moving upwards. As a result, our thoughts coincided with the associations of the customer, who saw the sign as the ascending and descending graph.

At the end, we've managed to create a brand that is suitable not only for Petrozavodsk, but also for almost any city in any country.

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